The Social Street ropes in Deepak Singh as chief creative officer

Singh will be based in Mumbai, and will report to Pratap Bose.

Marketing communications agency The Social Street, has appointed Deepak Singh as its chief creative officer. He will report to Pratap Bose, founding partner and chairman, The Social Street.

Commenting on the appointment, Bose says that he's thrilled with Singh's appointment. "He is one of the most decorated art directors, as well as one of the finest art talents we have in our country. Easy-going, light-hearted and humble to the core, he's proof that looks can be deceiving, because deep beneath that unassuming persona lies a hunger to keep raising the bar, only to topple it over. I wish him the very best and look forward to see some path-breaking creativity from him!"

Singh, on his part, says, "I feel advertising now is much more than just TVCs, print and radio. That's why with time, we should change and try to explore bigger things. Bose has a clear vision about his plans for The Social Street and knows why he has hired me. It gives me that much more confidence."

Singh feels that the next generation of advertising is much more than mainline advertising, and that was what attracted him to shift. "I feel I can do more challenging things now. Digital, outdoor, interactive and activation makes advertising much bigger and more interesting. I look forward to doing some great work for The Social Street. My mainline experience will bring new solutions to the problems of clients," he says.

He further adds, "I really enjoyed working with Bose at DDB in the past, and I am very fond of his humble and simple nature and the way he looks at things. I always wanted to work with him in the future, and I am happy he chose me for this position. I know there are a lot of challenges and learning for me, but I think the partnership with The Social Street will add a new dimension to my career."

Singh has an experience of over 15 years, having worked with agencies such as Leo Burnett, Grey Worldwide, McCann Erickson, DDB Mudra, and Dentsu. During his previous tenures, he has handled brands like ITC, Philips, Nissan, Datsun, Peter England, Adidas, Electrolux, Bajaj Electricals, Parle-G, Appy Fizz, Bailey, Air India, Tata Indicom, Priyagold Biscuits, ABN Amro Bank, Kia Diamonds, Vimal, Suzlon, UTV, Pantene, Ambuja Cement, Union Bank, Maruti, Max Healthcare, Den Boomband and Unicharm.