Pullman, Novotel, award their creative mandate to The LINKS India

The accounts will be managed by the agency's Delhi office.

Hotels Pullman New Delhi and Novotel New Delhi, two of the flagship brands by Accor, have appointed The LINKS as their advertising partner in India. Both Pullman and Novotel have a global presence, with the former recently opening its 100th hotel Pullman in Aerocity, New Delhi.

Commenting on this development, Tim Guillois, CEO, The LINKS India, says, "We're extremely excited to be on board. The vast horizons of advertising that they've ventured into give us a great opportunity to do some really exciting work. We hope to build great brand equity for them, using all our understanding in the best way possible."

The agency would focus on highlighting the key aspects of the hotels such as dining and hospitality. "We took off full throttle in December, with a special focus on F&B and wellness. Delhi is the key market that we intend to tap right now. Moreover, the plan to position Pullman and Novotel as a destination, and not just hotels, is also on the cards," adds Guillois.

The France-based LINKS, the full-services marketing and communications Group, began its operations in India earlier this year. The company has bagged the accounts of Federal Bank, Logitech, and JK Tyre in the country so far.

Hotels Pullman and Novotel New Delhi consist of 670 rooms in total and are both situated in the same premises in Aerocity.