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afaqs! Creative Showcase: Godrej Protekt: It's fun to wash hands

afaqs! news bureau and afaqs!, New Delhi
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afaqs! Creative Showcase: Godrej Protekt: It's fun to wash hands

The handwash brand has in its latest TVC, tried to depict itself as a differentiator by making use of slice-of-life situations in a fun and engaging manner. While stressing upon its positioning 'Godrej Protekt, a family that's here to protect yours', the brand has made washing hands appear as a fun activity.

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