Happy Creative Services beefs up strategic planning team

The agency has roped in Phalgun Tiruvasu as head of strategic planning.

The Bengaluru-based creative agency Happy Creative Services has strengthened its strategic planning team by roping in Phalgun Tiruvasu as head of strategic planning. Previously, Tiruvasu was vice-president, planning, at Lowe Lintas and Partners, where he worked on brands such as Tanishq, Britannia, Tata Tea, and the Arvind Brands.

As head of strategic planning, Tiruvasu will manage a hybrid team comprising of strategists from communication (offline, online), data and design to further Happy Creative Services' prowess in delivering medium-agnostic, effective, creative solutions to brands and businesses.

Tiruvasu will be supported by Ravi Bhat, an old Happy Creative Services stalwart, who recently returned to the agency after a short stint with Lowe Lintas Bengaluru. Besides Bhat, the team also includes Ashwin Dravid (ex- Mindshare, Jack In-the-Box) who will look after the content strategy, Hari Nair (ex- Razorfish), who will lead data, while Anusha Pinto will handle design. Sources at Happy Creative Services also confirmed that some more important appointments will be soon announced.

Says Kartik Iyer, co-founder, Happy Creative Services, "Happy Creative Services has always been a strong believer in strategic planning. We have taken great care to put together a team that has a multi-dimensional approach to deliver strategic solutions. Under the able leadership of Tiruvasu, we sincerely hope to carve sharper insights and offer further success to all our clients. This is another step closer to our vision of being a truly hybrid agency in the country."

Praveen Das, co-founder, Happy Creative Services, adds, "With Tiruvasu, a national-level dart player, at the helm of strategy, we are sure that he will hit the bulls eye for all our clients in terms of strategy, and will inspire our creative team to come up with great output."

Speaking about his role at Happy Creative Services, Tiruvasu says, "It is a fantastic opportunity for me to work with an agency that houses design, digital and mainline advertising, all under one roof. With Iyer and Das at the helm, and a young, energetic team in strategic planning, I am delighted to be part of this next phase in the agency's progress."