Lowe India's Rohit Chatterjee is now VP, account management, BBDO Mumbai

In his new role, he will contribute to the business' growth in Mumbai.

BBDO India has announced the appointment of Rohit Chatterjee as vice-president, account management, for its Mumbai team. Chatterjee recently moved from Lowe India to BBDO as associate vice-president. In his new role, he will contribute to the business' growth in Mumbai, and also support Rajesh Sikroria, BBDO India's newly appointed president.

"I am delighted to have Chatterjee with us at this moment. There couldn't have been a better time. I am very sure his experience and energy will help us in our endeavour to beat our own benchmarks in the coming years," says Sikroria.

Commenting on Chatterjee's new appointment, Ajai Jhala, chief executive officer, BBDO India, says, "I look forward to Chatterjee join our Mumbai leadership team of Rajat Mendhi, Hemant Shringy and Sandeep Sawant and partner with them to continue BBDO Mumbai's amazing streak of winning big creative awards for big brands based on big social movements."

For Chatterjee, to be a part of a winning team is an exciting prospect. "In the past, I have derived maximum satisfaction from working on clients like Lifebuoy, Hutch (now Vodafone) and Domex. This was because they went beyond just regular brand communication which is what brands need today, if they want to reach the consumer in an effective manner. This is what BBDO believes in, too, which gets me rather excited to be a part of this team, a team that's growing rapidly and receiving huge accolades for the same. Moreover, Jhala and Josy Paul have been two inspirational figures who I have always been keen to work with."

Chatterjee joins BBDO from Lowe India, where he worked for 10 years across local and global brands covering Lifebuoy, ICICI Prudential Life Insurance, Vim, Domex, Freecharge and Pureit amongst others.

He started his career with JWT's direct marketing wing and then moved to Ogilvy & Mather where he worked on Hutchison Telecom (now Vodafone) and was an integral part of the team that launched Hutch nationally, the network campaign 'You and I', and the launch of GPRS technology in India for the first time.

BBDO India is part of the BBDO Group Worldwide. BBDO India's philosophy 'Create Acts Not Ads', has forged a whole new approach to brand communication.