Govind Pandey is CEO, TBWA; Vineet Bajpai named Chairman, Magnon Group

Pandey moves in from McCann; Bajpai to pursue an m-commerce venture called Talentrack.

The TBWA Group India has announced the appointment of Govind Pandey as chief executive officer (CEO), effective January 1, 2016. An advertising veteran with over 25 years in the industry, Pandey will lead the agency's advertising business and operations across Mumbai and Delhi. He will report to Philip Brett, TBWA Group's president of Asia.

Pandey, who has had a rich advertising career spanning over two decades, was recently chief operating officer of McCann Worldgroup, India. He has also worked with Ogilvy & Mather, JWT, and Contract.

Vineet Bajpai, who has led the TBWA India Group as CEO since March 2014, will now take over as chairman of the Magnon Group. In addition to this portfolio, Bajpai will pursue an independent business interest Talentrack, in the m-commerce field.

"India is a strategically vital market for us. I am confident that Pandey will help accelerate our growth and bring fresh energy and insights for us in this market," says Brett. "I also congratulate Bajpai on his new role and look forward to his continued leadership and support in extending the Magnon Group offering, both within and beyond India."

Commenting on the new opportunity, Pandey says, "I've always been impressed by the strong culture and the brave work that TBWA produces. It's both exciting and an honour for me to partner with the world's best known brands and lead the disruption agency in India."