Leo Burnett wins HDFC Bank's creative duties

The account was won following a multi-agency pitch.

HDFC Bank, a banking and financial services company, has awarded its creative duties to Leo Burnett, following a multi-agency pitch. The agency will handle the mandate across various media mix. The HumanKind approach of Leo Burnett helped it win the business. The incumbent agency on the account is Havas.

Leo Burnett is currently working on an integrated campaign titled 'Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Muthi Mein,' to reinforce the brand's position as India's premier digital bank in India. The new campaign talks about HDFC Bank's products and offerings, from banking service to loans, investments, one click payments and one click shopping - all digitally accessible to customers through the bank's mobile application.

Confirming the win, Kartik Jain, executive vice-president and head, marketing, HDFC Bank, says, "Being customer-centric is the key to our marketing success. We want to further intensify our focus on highlighting how digital banking is enabling customer convenience. We wanted to, therefore, partner with an agency that understands consumer behaviour effectively and uses the power of integration to communicate the Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Muthi Mein positioning amongst our existing and potential customers."

Saurabh Varma, chief executive officer, Leo Burnett India, adds, "As a HumanKind agency, we believe in unleashing the true potential of a brand by defining its purpose and creating communication that is strategic, meaningful and effective. We have a clear mandate to bring forth our multi-disciplinary approach to create an integrated narrative for HDFC Bank for their digital offerings. This association will help HDFC Bank in achieving the change it is looking for in its business."