Vanita Keswani is now CEO, Madison Media Sigma

Till now, she held the position of COO, Madison Media Sigma.

Madison Media has promoted Vanita Keswani, current COO of Madison Media Sigma, to CEO, Madison Media Sigma. With around 24 years of experience, she has been with Madison Media for the last 18 years. She has essayed different roles in various offices and today heads a large portfolio of clients including Raymond, Piramal, McDonald's, Shaadi.com, Pidilite, Indian Oil, Lodha, DHFL, Omkar and many others.

It is to be noted that earlier this month Madison Media has promoted Shekhar Bannerjee, current senior vice president Pinnacle, to COO, Madison Media Infinity.

Banerjee joined the agency as a management trainee in 2004 and has risen to the top over the last 11 years. In the new role, he will be responsible for Godrej, Asian Paints and Marico business of the Mumbai office.

Says Vikram Sakhuja, group CEO, Madison Media and OOH, "This is a great recognition for Vanita and Shekhar. Vanita has brought solidity to a diverse portfolio and has driven consistent client value. Shekhar in his most recent avatar had driven Mondelez to a world class account. Both these promotions are truly deserving and I wish them the best in their new challenges."

These promotions are part of Madison Next, a programme launched by Madison three months ago. The programme is a platform to get the agency future ready, focus on digital, empower youngsters, promoting internal talent to senior level management roles across units and focus on research, insights and big data.

Madison Media Group has won a number of accounts this year which includes Snapdeal, Shaadi.com, OYO Rooms, Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, Bandhan Bank, Milton among others.

The agency has won - Media Agency of the Year at MEDIA ACE Awards, Print Media Agency of the Year at INK Awards and Radio Media Agency of the Year at Golden Mikes. It was the Runner up at the EMVIES 2015.

Madison Media Group clients includes Godrej, ITC, Marico, Snapdeal, McDonald's, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino's, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Times Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, HomeShop 18, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs. 3,750 crores.