Droom appoints Contract Advertising as its creative agency

Publicis Groupe's Equinox bags its media buying duties.

Droom, which claims to be India's first online marketplace for used and new automobiles and auto-related services, has assigned its creative and media buying duties to Contract Advertising and the Publicis Groupe-owned Equinox, respectively.

The company is all set to launch its brand marketing campaign soon which will be spread across TV, print, outdoor and online formats. As part of the creative mandate, Contract will take care of creative duties across formats including TV, print and digital, while Equinox will be responsible for media buying for the company.

On the awarding of the creative and media buying mandates, Sandeep Aggarwal, founder and CEO, Droom, says, "We were impressed by the work both agencies have done for new age companies, and hence, we decided to go forward and make them our partners in brand building. Droom has built a highly innovative platform to solve buyer and seller pain points in the automobiles business, and we are now ready to showcase this 21st century online experience to mass audiences."

Droom has, in a short span, grown rapidly and now boasts of Rs 500+ crore of listed GMV, with a presence in over 60 cities. The brand is also doubling its marketing efforts and will soon be out with an aggressive marketing campaign.

Founded in April 2014 in Silicon Valley, Droom has taken a completely innovative and disruptive approach to build trust and pricing advantages for buyers.