Cheil India wins Viber's digital duties

Previously, the account was with FoxyMoron

Cheil India has won the digital mandate for Viber, a communication app, offering users free text messaging, voice calls and video calls. As part of the win, the agency will take care of all social media activities for Viber. The incumbent agency on the account was FoxyMoron.

Commenting on the win, Sanjeev Jasani, head, digital, South-West Asia, Cheil India, says, "We are thrilled to have Viber on board with us. Viber is already a leader in the mobile-app space it plays in and this association will give us an opportunity to take the brand to the next level. We need to help Viber make it easier for brands and users to connect. They have the desire and ambition to combine communication and entertainment and become a social entertainment base on mobile that centers on communication. It's going to be fun working on this brand and we look forward to it."

On appointing Cheil, Anubhav Nayyar, regional head - South Asia, Viber adds, "Viber is a brand for the youth and has been known for connecting with them through its campaigns in the past. India is globally one of the biggest markets for Viber, and therefore user engagement on social platforms is integral to the brand communication. We are excited to partner with Cheil that comes with valuable consumer insights in this space."

Viber, claims to have more than 600 million users worldwide, and was launched in 2010 as a communication app, offering users free text messaging, voice calls and video calls But since then it has been bullish on broadening its offerings - including stickers, animated messages, games as well as public chats. Today, it is no longer content being just a messaging app and is looking at ways to stand out in an already cluttered segment.