OgilvyOne names Vipul Salvi as national executive creative director

He takes over his new role from November 16.

OgilvyOne has announced the appointment of Vipul Salvi as its national executive creative director for OgilvyOne Worldwide, India. Salvi takes over his new appointment on November 16.

Salvi joins OgilvyOne from Geometry Global. At the world's largest brand activation agency, Salvi led the transition of Ogilvy Action to Geometry Global, and helped build a completely new and contemporary reputation for the division across its offerings of shopper, rural and experiential marketing.

Vikram Menon, president and country head, OgilvyOne Worldwide, India, says, "We have very ambitious plans for OgilvyOne, and Salvi's mix of skills across advertising, activation and digital, clubbed with his enthusiasm to try new things is just what we need to infuse a fresh lease of creative energy across our offices. It will help our offices come closer and deliver better programmes for our clients."

According to Salvi, in the communications domain, customisation is the next big leap. "And, digital media is the vehicle that will allow us to deliver tailor-made campaigns for individuals, not just groups or categories of consumers. OgilvyOne is India's No. 1 digital agency that has been consistently delivering award-winning campaigns in this space. It is, therefore, exciting to be a part of OgilvyOne's future."