BTV News assigns ad sales duties to Aidem Ventures

The Karnataka-based BTV news went live in July 2014.

The Karnataka-based news channel BTV News has assigned its sales duties to Aidem Ventures, a media consulting, marketing and advertising company. BTV News, the channel supported by one of the fastest growing media networks, Eaglesight Media, went live on air on July 11, 2014.

Speaking on the tie-up, G M Kumar, MD, BTV News, says, "The collaboration with Aidem Ventures will aid in monetising our advertising inventory better. They have been managing the ad sales for some of the biggest news brands from India and abroad. We saw Aidem's ability to position channels in the advertiser market in a way that works both in the favour of the advertiser as well as the channel."

Says Vikas Khanchandani, director, Aidem Ventures, "At Aidem Ventures, we have always created success stories for the channels we have been assigned. Bagging BTV News is a huge leap towards our goal to build a more rock-solid news media cluster of regional, as well as international news channels in our kitty. With this deal coming through, we have expanded our footprint in the Kannada speaking belt. BTV News has tremendous potential and we are glad to be associated with it."

Alok Rakshit, business head, Aidem Ventures, adds, "In the last couple of years, we have been focussed upon building our regional bouquet on a Pan-India basis. After Kasthuri TV, BTV News will give us in-depth access to the Karnataka market and will further enhance our sales bouquet for the benefit of advertisers and agencies. Besides, the association will also help BTV News effectively leverage our domain knowledge, revenue management skills, and our industry relationships thereby making it a mutually beneficial arrangement."

BTV News is available on DTH platforms like Airtel, Videocon D2h and cable networks such as Hathway, Act, IN Cable, Siti, Den Network and others. The channel is available on YouTube as well as for download as an app on Google Play.