Intel appoints Manghamgaxiola Mcgarrybowen as creative agency for Asia Pacific

The agency will cater to South Asia, Southeast Asia and Australasia.

Intel Corporation has appointed Manghamgaxiola Mcgarrybowen as its creative agency of record for the Asia Pacific region, covering South Asia, Southeast Asia and Australasia.

Says Stephen Mangham, partner at Manghamgaxiola Mcgarrybowen, "To be able to work with an innovative and recognizable global client like Intel is not just an exciting honour for us, it is also proof that Mcgarrybowen is serious about taking their business global. We are just a couple of months into this collaboration and to see our plan and strategy playing out is hugely exciting."

Adds Dick van Motman, chairman and CEO, Dentsu Aegis Network Southeast Asia, "We knew that when we combined the power of the iconic Mcgarrybowen brand with the strong presence of Dentsu Aegis Network in Southeast Asia, great things would happen. The extended collaboration with a pre-eminent brand like Intel with our operation here promises many good things for the future."

Mangham Gaxiola was launched three years ago in Singapore and last year was voted the most desirable independent creative agency in Marketing Magazine's poll of Singapore-based Marketing Directors. The agency became part of the New York based iconic agency Mcgarrybowen in July 2015 when Dentsu Aegis Network announced it had made an investment in Mangham Gaxiola.