Orchard Advertising appoints Sharmine Panthaky as vice president and branch head

She will work out of the agency's Mumbai office.

Orchard Advertising has roped in Sharmine Panthaky as vice president and branch head, Mumbai. Panthaky will help push the agency towards building relationships with key clients and a renewed thrust on new business wins.

Panthaky has over 13 years of media and advertising experience across mainline advertising, OOH, engagement, news distribution and BTL. Prior to the appointment, she was national head, retail and customer engagement at Interspace. She has also worked with Bates CHI and Partners, Clear Channel Mudra, Contract Advertising, Portland India and Radio Mirchi.

Commenting on the appointment, Kaizad Pardiwalla, chief operating officer, Orchard Advertising, says, "Panthaky has much experience in business development and has led many national and multinational client relations. She has the unique ability to define the purpose for brands and devise business solutions that can unlock their true potential in the market. She will work with a multi-disciplinary team across The Leo Group India's specialised offerings in digital, retail, and activation and help drive an integrated communication initiative on brands we partner."

Panthaky, who looks forward to her new appointment, says, "Orchard has a legacy of great work on brands anyone would be proud to have on their roster. Since I'm joining mainstream advertising with Orchard after having spent many years in Out of Home, BTL and other disciplines, it gives me great joy and a feeling of being back home. I'm excited to partner clients and contribute hugely in getting great work out, and help grow the agency's business."

Orchard Advertising is part of Leo Burnett Group India and has offices in Bengaluru and Mumbai. The agency's clients include Wipro, Essilor, Colors, Godrej & Boyce, Amazon, Junglee, Kindle.