Grey appoints Salil Inamdar as national head, digital creative and content

His last tenure was as head, digital creative and content, Interactive Avenues.

Grey Group India has appointed Salil Inamdar as national head, digital content and creative. He joins the agency from Interactive Avenues where he headed digital creative and content. Inamdar, who will be based in the agency's Bengaluru office, will spearhead all areas of digital communications and report to Leroy Alvares, president, digital services for digital business and client needs as well as to chief creative officer Sandipan Bhattacharyya.

Speaking on the appointment, Sandipan Bhattacharyya says, "Inamdar straddles rich experiences across digital, television and mainline and that is what makes him just right for repurposing the digital offering at Grey. He will also be instrumental in pushing our mandate of famously effective integrated ideas that are served up in the consumers' medium of choice."

On his new role, Inamdar says, "I look forward to my new role at Grey which is to create a new structure where context, technology and consumer impact will be aligned together."

"Inamdar will sharpen our digital practice and join us in the journey towards impactful communications that will make a difference to our clients business and consumer,' says Alvares.

Inamdar brings with him an experience of over 15 years across diverse media disciplines, which includes traditional advertising, film and media. He has worked with agencies and companies like Saatchi & Saatchi, CNN IBN, Microsoft and Happy Creative. Inamdar, who has won the D&AD, Webby, AVA, RAPA, Spikes Asia, Adfest and the FWA awards, has worked on brands such as TVS, Arvind, Toyota, Puma, Amazon, ITC Foods, Tanishq and Future Brands, amongst many others.

An avid traveller, Inamdar, who holds a Master's degree in Communications and Films, loves sports. His other interests include listening to Pink Floyd, The Doors and Metallica, as well as watching films. A Martin Scorsese autographed Taxi Driver DVD is his most valuable possession.

Grey Group clientele includes companies like Procter & Gamble, GlaxoSmithKline, Volvo, Britannia, ITC, Ferrero, Saint Gobain, Quikr, Cadbury, Wipro, BIG, Dell, Adobe, Mondelez. In Asia, Grey Group covers 28 cities in 16 countries, which includes Bengaluru, Gurgaon and Mumbai in India.