Jaslok Hospital assigns creative duties to Havas Worldwide

The account will be handled by the agency's Mumbai office.

Jaslok Hospital and Research Centre has appointed Havas Worldwide as its integrated communications partner. The account will be handled by the agency's Mumbai office.

On the appointment, CEO, Jaslok Hospital and Research Centre, Dr Tarang Gianchandani, says, "A brand like Jaslok needs a keen understanding of healthcare communication as well as the ability to understand how technology is changing the consumers' interaction with the category. In Havas Worldwide, we are happy to have found a partner which will help us meet both requirements."

Nirmalya Sen, chief executive officer of Havas Worldwide India, says, "Healthcare is a major area of focus for Havas Worldwide globally. And, we are happy to partner with Jaslok Hospital, one of the most iconic brands in the space."

Jaslok Hospital was set up in 1973 and claims to be a provider of high level care. The hospital's charitable trust makes it possible for it to provide free/highly subsidised care to the poor and needy.