Enormous wins BankBazaar.com's creative mandate

The account will be serviced from the agency's Mumbai office.

Following a multi-agency pitch in Mumbai, BankBazaar.com, a financial market place, has awarded its creative mandate to Enormous with the objective to further strengthen Bankbazaar.com's brand positioning as an online financial marketplace, which offers end-to-end financial services. The account will be serviced from the agency's Mumbai office.

Commenting on the development, Adhil Shetty, CEO of BankBazaar.com, says, "Financial services remain a low involvement segment in e-commerce due to complexities in information dissemination. With Enormous as a partner we intend to simplify financial services through unique creative communication campaigns and offer optimised benefits to our audience."

Vinay Singh, head - brand marketing at Bankbazaar.com, adds, "There was an intensive evaluation of agencies and we decided to opt for Enormous for several reasons which include its understanding of our business, its focussed creative roadmap based on strong audience insights, and clarity of campaign execution."

Ashish Khazanchi, managing partner, Enormous, states, "It was a hard-won pitch with Enormous being the only mid-sized agency as part of the process. We look forward to work with a team that is driven to effect a large behaviour shift in the country."

Established in 2008, BankBazaar.com provides solutions for all personal finance products including insurance policies, bank loans and credit cards.