ZenithOptimedia's Resultrix bags Vistara's digital mandate

The mandate includes communication planning, search, display, mobile and analytics.

Airline brand Air Vistara, the Tata Group-Singapore Airlines joint venture, has awarded its digital mandate to Resultrix, an end-to-end interactive agency under the ZenithOptimedia Group. This mandate includes the full range of digital capabilities including communication planning, search, display, mobile and analytics. The Delhi-based Vistara commenced operations on January 09, 2015.

The agency has won nine other accounts this year. One of these is IDFC Bank, for which the mandate includes paid search, SEO, display, social, analytics and management and consulting for the entire Media data stack. The other accounts won are Bharti AXA General Insurance, Taj Hotels, PNB Metlife, and RBNL.

Anupriya Acharya, group chief executive of ZenithOptimedia Group says on the wins, "These are all prestigious wins for us, and in sectors that are fast growing and future facing. We are happy to be chosen as a partner to these marquee brands and the opportunity it provides us to do high calibre work."

Tanmay Mohanty, managing director of Resultrix and Performics India, says, "We are known for our marketing expertise but over the last year, we have diversified and enhanced our offerings in other areas, too, such as the setting up of a media technology and analytics division in Bengaluru and the launch of our mobile offering Performics Mobile. The new wins, we believe are on the back of these specialisations. We bring new elements to the game, raising the bar ever higher."

Resultrix is a full service digital agency that focusses on data and communication to create a brand's digital road map and strategy. It was set up in 2008 and acquired by ZenithOptimedia in 2012. Its clients include Star TV, ICICI Bank, Standard Chartered, Air Vistara, Tata AIG, HDFC Bank, HDFC Ergo, ICICI Direct, Faasos, Audi Zenica.