Contract wins Mogae's Tango Media business

Meanwhile, The Mob, set up recently by Chraneeta Mann (ex-NCD, Rediffusion) and Nitin Suri (ex-NCD, Dentsu), will handle all the design and digital requirements of Tango.

Mogae Media has appointed Contract Advertising to handle the creative duties of Tango Media, its wholly-owned subsidiary which will lead the way in 'performance advertising' on mobile through its new B2B2C offering. Tango will enable brands to connect their (TV) advertising with customers through a convenient and memorable 'call-to-action', both on feature as well as smartphones.

The Mob, set up recently by Chraneeta Mann (ex-NCD Rediffusion) and Nitin Suri (ex-NCD Dentsu) will handle all the design and digital requirements of Tango. An announcement on Tango's media buying partner will be made later this month. Its multi-operator solution is expected to go live this Diwali.

"We liked Contract's thinking; we liked the team. I hope they do some truly good and memorable work on Tango. The Mob has handled some of our initial design work. We decided to enlarge their canvas as their ideas and insights are truly outstanding," says Sandeep Goyal, chairman, Mogae Media.

On bagging the account, Rana Barua, CEO, Contract India, adds, "We are consciously and steadily seeking out new-age, modern technology brands. Tango Media is at the leading edge of innovation in technology with the service they are gearing up to offer businesses and consumers. We are excited with this partnership and look forward to contribute to their business and grow together."

Chraneeta Mann, co-founder, The Mob, says, "Tango's product is revolutionary. It will change the way brands use mobile. Working on Tango is great fun and learning. That they have reposed faith in us at The Mob, which is really encouraging for us."

Mogae Media is co-promoted by Sandeep and Tanya Goyal, former JV partners of Dentsu in India. It claims to be the market leader in mobile solutions and m-Advertising.