Lowe Lintas Bengaluru wins creative mandate for TVS Sport

The account was won after a multi-agency pitch.

TVS Motor Company has appointed Lowe Lintas Bengaluru to handle the creative mandate for its brand TVS Sport. The agency was appointed after a multi-agency pitch. The key attributes of the brand are durable engine and affordable price, and the mandate is to continue on these lines to position the brand as a popular and affordable choice.

Commenting on the creative partnership, Arun Siddharth, head, motorcycle marketing, TVS Motor Company, says, "TVS Sport is one of the most important commuter brands in the TVS portfolio. It is our endeavour to make TVS Sport the brand that consumers in the segment love and identify with. Based on the work received from the multi-agency pitch, we found Lowe Lintas Bengaluru's ideation and planning effort, along with the strong yet grounded team, to be a perfect fit for the job at hand. We look forward to putting out meaningful creative work that will spur consumer interest and affiliation towards our popular offering TVS Sport."

Sharing his views on winning the mandate, GV Krishnan, president, Lowe Lintas Bengaluru, says, "Unquestionable category expertise, great lineage and impeccable values; TVS is that perfect partner that brings out the best from an agency like Lowe Lintas. Our task would be to create brand love and get TVS Sport to be most preferred brand in a category that is crowded, and where the consumer is extremely discerning and knowledgeable. We've already got the best minds in our agency to start work on the brand and we'll stop at nothing but magic."

TVS Motor Company claims to have recorded a healthy growth trend in recent months with its two-wheeler sales increasing from 215,244 units in the month of August 2014 to 216,781 units in the month of August 2015. Furthermore, it claims that the domestic two-wheeler sales for the month of August 2015 stood at 183,653 units, against 188,129 units in the month of August 2014.