Apollo Sugar Clinics appoints Crayons Advertising as its creative agency

The account will be handled by the agency's Delhi office.

Apollo Sugar Clinics has appointed Crayons Advertising as its creative agency. The account will be handled by the agency's Delhi office. Apollo Sugar is a single-specialty diabetes and endocrine healthcare service provider and is part of the Apollo Hospital Group.

Speaking on the win, Ranjan Bargotra, president, Crayons Advertising, says, "It is a great honour to work with India's largest healthcare brand. We are really excited to have them in our portfolio and look forward to creating innovative and impactful campaigns for them. Diabetes is, today, one of the biggest health concerns in India, and we feel there is a huge opportunity to assist Apollo Sugar in creating awareness and managing it."

Gagan Bhalla, CEO, Apollo Sugar, says, "Our integrated approach to managing diabetes backed by 30 years of healthcare innovations by Apollo Group is the cornerstone of Apollo Sugar. It aims to provide world-class diabetic care with easy access through these specialised clinics. We were impressed by Crayons' understanding and experience in healthcare communication and look forward to do some path-breaking work together."

Crayons Advertising is an independent advertising agency headquartered in Delhi and has seven offices across the country. The agency offers communication solutions across creative, media, digital, out-of-home and activation.