Magnon/TBWA appoints Joydeep Kalra as senior vice president

Based at the agency's head office in Noida, he will be spearheading strategy and planning of key account services.

Magnon/TBWA has announced the appointment of Joydeep Kalra as senior vice president of the company. He was previously serving as executive director and head of sales and marketing at Zed Axis Technologies. Kalra will be based at the agency's head office in Noida and will be spearheading strategy and planning of key account services.

Kalra comes with 15 years of experience in the digital sphere. He has served as the CEO and non-executive founding director at Zed-Axis Technologies, where he has worked for 13 years. He has also worked with GD Foods Manufacturing India for over a year.

Speaking on the development, Vineet Bajpai, group CEO, TBWA India, says, "We are very excited to welcome Joydeep who has excelled as an entrepreneur and co-founder of a renowned digital firm. His vast experience would come handy in conceptualising long-term strategies that enhance a brand's ideologies."

Nitin Naresh, managing director, Magnon/TBWA, says, "Joydeep is a veteran and understands nuances of digital agency business to the core. He will be a great strength to the company. We are delighted to have him with us."

On joining the agency, Kalra says, "Magnon has built an enviable business in digital services with a strong portfolio of work across accounts. I look forward to building on that foundation and increasing Magnon's industry presence and leadership."

Magnon/TBWA's client roster includes brands such as Haier, Hilton, Hyundai, Michelin, Schneider, Standard Chartered Bank, Suzuki, San Miguel, Daikin, UNICEF and LifeCell.