What's Your Problem bags Kotak Securities' creative mandate

The agency will execute digital-led integrated campaigns for the company.

What's Your Problem (WYP) Brand Solutions has bagged the creative mandate for Kotak Securities. The agency will execute digital-led integrated campaigns for the financial company.

Hammad Khan, director - digital and servicing, What's Your Problem, says, "It's really exciting to work on a leadership brand like Kotak Securities. Their brief was very clear - to come up with an idea which is insight-driven and media-neutral, one that can be brought alive across any medium, while focussing on the digital and mobile space. That's exactly what we've done."

Khushnum Ichhaporia, vice president - marketing, Kotak Mahindra, adds, "The idea presented was exactly on brief and is based on a human insight that most consumers would relate to. What was nice was the way they brought it alive across mediums."

Amit Akali, managing partner and creative head - What's Your Problem, says, "This was one time when we got a very clear brief. After that it was just a question of getting into the consumer's head and figuring out what would make him trade. There is some interesting work, across media, under production right now."

For the record, What's Your Problem, a digital-focussed, full-service agency, was launched in May this year by Amit Akali, Praful Akali, Huzefa Roowala and Hammad Khan. The agency recently worked on the Flipkart app download films (along with Chapter 5) and handle accounts such as Matrimony.com, including Bharat Matrimony and Matchify, Nilgai Foods - the makers of Pico Bhut Jolokia, Indigo Radio and Indigo Live, many of them across services, including above the line, brand consultancy, social media, content, digital media buying, analytics and web development.