Leroy Alvares joins Grey Group India as president, digital services

He will be based in Mumbai and will report to Sunil Lulla, chairman and managing director, Grey Group India.

Grey Group India has brought on board Leroy Alvares to lead the agency's digital services in India. He joins the group as president, digital services. He will be responsible for developing proprietary and innovative digital-oriented solutions for Grey's clients. He will be based at the agency's Mumbai office and will report to Sunil Lulla, chairman and managing director, Grey Group India.

Talking about Alvares' appointment, Lulla says, "While Grey has significantly integrated its practices across its offices in India, there is still an enormous opportunity to leverage on Leroy's skills in the digital domain to 'new & next' oriented services. Leroy brings tremendous maturity, confidence and panache to original and innovative digital thinking. His new role will see him follow an integrated work culture practice, bringing digital thinking and capability for all clients. His core focus is to accelerate Grey's already well-established digital capabilities across India. With Leroy at the helm, Grey's digital footprint will only get stronger."

Commenting on his new role, Alvares says, "The energy at Grey Group India is very motivating and positive. The team is a highly talented and vibrant one. I am excited to be a part of this 'famously effective' journey."

Alvares has previously worked as the president of Rediffusion-Y&R Digital, Rediffusion-Wunderman and Sudler & Hennessey India. He was with iContract and Ogilvy India before he joined Tribal DDB as country head. He has over 20 years of experience and has worked across a diverse range of categories including retail, telecommunications, financial services, information technology, pharmaceuticals, travel and tourism, and fashion and lifestyle, among others.