Lookup assigns creative duties to Happy Creative Services

The mandate involves taking care of all the media verticals including Print, TV and digital.

Lookup, a free, hyper-local messaging app, has awarded its creative duties to Happy Creative Services. The mandate includes managing creative duties for traditional as well as new media.

Lookup helps one chat with any local business. The application was launched earlier this year. Owing to its simplicity and relevance to consumers and businesses, it claims to have hit a million downloads on iOS as well as Android, within the first nine months, claiming to have over 70,000 merchant sign-ups.

Currently serving Bengaluru, Mumbai and Delhi, Lookup will soon be launched in 10 major cities by end of this year.

Commenting on the partnership with Happy Creative Services, Deepak Ravindran, founder, Lookup, says, "Happy brings to us the perfect combination of sound strategy, creativity, professionalism and young perspective. The brands they've built are proof of their capabilities. The team is made of young early adopters who have a pulse on what's happening today, as well as foresight of what will set us apart in the future. That's very important for a tech business like ours."

Speaking on the association, Praveen Das, CCO and co-founder, Happy Creative Services, adds, "It's interesting when both parties are wowed by each other. Deepak is a young founder and he already has a few start-ups in his portfolio. He is bold, unafraid and just goes for it. His previous ventures have circled around similar themes, so his learnings are vast. We believe that hyper-local is not the next big thing, but the way forward now. Lookup partners with us during exciting times."