Publicis bags SpiceJet's creative duties

Recently, SpiceJet had a complete brand makeover including a logo change. Publicis won the account following a multi-agency pitch in Delhi.

SpiceJet, one of India's low-cost airlines, has appointed Publicis Communications as its new creative agency. Publicis won the account following a multi-agency pitch in Delhi.

Since the return of Ajay Singh, founder and co-promoter, the airline has been on a mission to rebuild its brand and assume a new image. The decision to bring Publicis on board follows close on the heels of SpiceJet's complete brand makeover exercise, including a logo change. The re-branding exercise undertaken by the airline was also an integral part of its tenth anniversary celebrations.

Debojo Maharishi, CMO, SpiceJet, says, "It was a tough choice. We saw some very good presentations, but Publicis' strategy was in complete sync with our brand objective. In our interaction with the team, we were impressed with the talent and were keen to partner with them."

Commenting on the win, Hemant Misra, CEO, Publicis Capital, adds, "This was amongst the most exciting pitches we have made. SpiceJet is going to change and being a part of engineering that change is an opportunity that has got us all excited and raring to go."

Publicis Worldwide is now represented by the following entities in India - Publicis Ambience, Publicis Beehive, Publicis Capital, Publicis iStrat, MarketGate and Red Lion. These entities make Publicis Worldwide among the top ranked agency networks in India with offices in Mumbai, Delhi (NCR) and Bengaluru.

In India, some of Publicis' clients include Ambuja Cement, Bacardi Martini, Bayer India, Beam Global, Bharti AXA, Burger King, Citibank, Enamor, Fab India, Gujarat Tourism, India Bulls Housing Finance Ltd, JK Helene Curtis, Lakme, L'Oreal, MTR, Makemytrip.com, Malaysia Tourism, Nerolac Paints, Nestle, Procter & Gamble, Sanofi, Subway and Skoda Auto India.

SpiceJet operates 250 daily flights to 41 destinations, including 34 domestic and seven international. SpiceJet connects its network using a fleet of 20 Boeing 737 and two Airbus A319 aircrafts, along with 14 Bombardier Q-400 aircrafts.