Clayground Communications to handle creative duties of Imperia Structures

The account was won following a multi-agency pitch.

Clayground Communications has won the creative duties of Imperia Structures, following a multi-agency pitch. The agency has been assigned the brand and project communication portfolio of the NCR-based real estate company.

Commenting on the account win, Vandana Katoch, founder and creative head at Clayground, says, "We are excited about this, because we believe the work that will launch the upcoming Imperia project in Greater Noida will truly showcase the seamless combination of strategic soundness and creative flair that Clayground brings to the table."

Neha Ganju, AGM, marketing, Imperia Structures, adds, "The mandate was awarded considering Clayground's credentials, past record and the insights they shared during the pitch."

Imperia Structures is a real estate company based in NCR. It claims to have developed and leased out 20 million sq. ft of commercial space to Fortune 500 and multinational companies. These include Videocon, Tata, Samsung, GE Money, Aptara, Legrand, Larsen & Toubro, Reliance, Citibank, Blue Star, Siemens, Voltas, DIESL and Globerian. The group is now building projects in residential and commercial sectors.