DDB Mudra Group floats new entity TRACK DDB

It will offer creative solutions across connected touch-points to address today's consumer.

DDB Mudra Group is launching a new entity, TRACK DDB, today, aimed at addressing complex data which forms a part of marketing communications. Consumers these days connect with brands and companies in a variety of ways; hence, the company believes, there's a need to track the consumers' decision-making journey and develop unique consumer centric perspectives and solutions towards the same.

As a starting point, TRACK DDB is being launched in India with the existing RAPP India clients moving to TRACK DDB. These clients include HDFC, Aditya Birla Group, FBB, Royal Canin, Loyalty Solutions and VGuard, among others. For the record, earlier this year, TRACK DDB opened offices in Canada, Germany and Singapore, and will soon be expanding its presence to other global markets. In India, it will commence operations with presence in Mumbai and Delhi, with a roll out in Bengaluru in the near future. Services offered by TRACK DDB include creative services, data and digital analytics, database marketing, CRM, digital and mobile marketing services, among others.

Commenting on the development, Madhukar Kamath, group CEO and managing director, DDB Mudra Group, says, "The launch of TRACK DDB is a great opportunity for us to create a mainstream offering in this hyper-connected data digital world. TRACK DDB will offer creative solutions across connected touch-points to address today's consumer."

Venkat Mallik, president, TRACK DDB India, notes, "TRACK DDB will be a data-driven agency for the digital world which will bring the best thinking to address new-age consumers. The new world of marketing calls for a complete overhaul in thinking about marketing communications solutions across consumer touch-points and TRACK DDB will bring these to clients. It will offer solutions customised to specific industry verticals across FMCG, IT and B2B, financial services, retail, automotive and real estate, amongst others."

The DDB Mudra Group consists of ten agencies whose service offerings include advertising, media, out-of-home, experiential marketing, digital marketing, data driven marketing, healthcare and development communications, retail and shopper marketing, trade marketing and branding services. Some of the brands the group is associated with include Aircel, Aditya Birla Group, BookMyShow, Castrol, Dabur, Fastrack, Future Group, Google, Gulf Oil, ICICI Lombard, Johnson & Johnson, Lipton, Marico, Nike, Pepsico, Red Bull, SET Max, Star India, Tata Tea, Unilever, USL Diageo, Volkswagen and Wildcraft.