O&M's Nilay Moonje joins DDB Mudra West as group creative director

He will be based in Mumbai.

DDB Mudra Group has brought on board Nilay Moonje as group creative director, DDB Mudra West. Moonje joins from Ogilvy & Mather where he was creative director. He will work at DDB's Mumbai office.

Moonje started his career at O&M and later moved to Leo Burnett for a brief period, before coming back to Ogilvy for a second stint.

In his twelve-year-long career, he has worked on numerous brands in FMCG, sports, electronics, financial and tourism sectors. Some of the brands that he has worked on include Amaron Batteries, Star Sports Pro Kabaddi, Diu Tourism, Comfort Fabric Conditioner, Siemens, Taj Mahal Tea, Johnnie Walker, Bajaj Electricals and Loksatta, among others.

On his appointment, Moonje says, "It is a great opportunity to work at DDB Mudra West, and under the creative leadership of Rahul Mathew and Sonal Dabral. The agency is moving in the right direction and it has people and brands with immense potential. I hope to add to the agency's creative reputation by producing work that is creatively fresh and effective at the same time."

Rahul Mathew, creative head, DDB Mudra West, adds, "Nilay embodies all that we stand for at DDB Mudra West - a penchant for big brand work and a hunger for fame. He adds strong winds to our creative sails. I look forward to an exciting journey with him."

DDB Mudra West's client roster includes Future Group (Future Value Retail Limited), Godrej No.1, Gulf Oil, Hindustan Unilever, PepsiCo, Lipton International, Inorbit Malls, Johnson & Johnson (Neutrogena and Clean & Clear), Korum Mall, Lavasa, L&T Realty, Life Insurance Corporation of India, Nirmal Lifestyle, Savita Oil Technologies, Union Bank of India, Volkswagen, World Wide Media (Femina, Filmfare, Lonely Planet Magazine, Top Gear Magazine, Good Food Magazine, BBC Knowledge, Good Homes), Century Plyboards, Symphony, Zydus Wellness, Arvind, Sintex, Adani, Arvind Infra, BSafal, Yash Infra and Infibeam.