Kaustav Das and Anil Ralph Thomas announce the launch of Ralph&Das

The agency began operations on July 1 and signed up bluestone.com as its first client.

Kaustav Das (former EVP South, Publicis Ambience) and Anil Ralph Thomas (former McCann South regional creative director) have announced the launch of Ralph&Das, a startup agency based in Bengaluru. The agency began operations on July 1 and signed up bluestone.com as its first client.

Ralph&Das will be an integrated agency offering strategic consultancy, advertising, and social media services. Later it will also include in-house content creation under a single P&L.

Because the agency is born out of a set of shared beliefs that Das and Ralph want to nurture and build, the name was consciously chosen to break the trend of "fancy names" and put the founders' names upfront. The two have worked together at Lowe Lintas on HUL's food portfolio.

The agency also intends to build capabilities on video content for the social and digital space, such as the Independence Day project it executed for Baby Oye recently. It anticipates that the need for such content will grow exponentially over the next couple of years. It has two in-house film directors and intends to grow that number.

Das and Thomas are both former strategic planners. Das has been a HUL brand manager, strategic planner and agency head. He also has experience in client servicing. Thomas started his career in client servicing, switched to strategic planning and later to creative. He also directs films.

Ralph&Das' 16-member team includes people who have at some point worked with a Ralph&Das member or have been recommended by a client or a well-wisher of the agency who understands and appreciates the Ralph&Das belief system.