Contract's Rayomand J Patell joins Havas Worldwide as ECD

Some of the brands he handled at Contract included Shoppers Stop, HSBC, Tata Photon, Tata Motors, Edelweiss, Cadbury Bubbaloo and Morphy Richards.

Havas Worldwide has announced the appointment of Rayomand J Patell as its executive creative director . Patell joins Havas Worldwide from Contract Advertising where he spent 11 years. He will be based in Mumbai.

In his career spanning two decades, Patell has worked with Everest Advertising, SSC&B Lintas and Contract Advertising. While at Contract, he handled Shoppers Stop, HSBC, Tata Photon, Tata Motors, Edelweiss, Cadbury Bubbaloo, Morphy Richards among others. For the record, multiple award-winning #Speechless and Jiyo Parsi campaigns are his notable pieces of work in the last year.

Sharing his views on the appointment, Nirmalya Sen, chief executive officer, Havas Worldwide India says, "I am delighted to announce Rayomand's coming on board as our new creative leader in Mumbai. Rayomand is well known for his knack of winning businesses, awards and as a great mentor. Under Nima's leadership, I am confident Rayomand will play a defining role in our drive to make Havas Worldwide, Mumbai the compelling new-age communications company we are in Gurgaon and elsewhere."

Nima Namchu, chief creative officer, Havas Worldwide adds, "When we started our hunt for a new ECD for Havas Worldwide Mumbai, three months ago, I was very clear of what kind of person I wanted on board. I was looking for a creative leader who takes ownership of the agency, the team and the brands. I also wanted someone for whom thinking integrated came naturally. And I found that person in Rayo. I am looking forward to working with him towards building an agency you'd want to come to - whether you are a young creative or a client."

On his new assignment, Patell opines, "I believe it's always easy to be cynical, harder so to be resilient and believe in old-fashioned concepts like building an agency. I owe a lot to mentors like Ravi Deshpande and earlier on Ajay Chandwani and I believe they've taught me the secret sauce of this business, which is letting your people do the very best work they can while offering a supportive environment in which anyone with the best idea gets to see it through. Nima is an old friend from the Contract years, I've always looked up to him tremendously as the sort of Creative leader I'd like to be and I adore his sense of humour in the most stressful moments."