Hamdard assigns creative duties to L&K Saatchi & Saatchi

The account was won after a multi-agency pitch.

Hamdard Laboratories, the health and wellness company, has assigned its creative mandate to L&K Saatchi and Saatchi. The account was won after a multi-agency pitch. The agency will work on brands such as Roghan Badam Shirin (almond oil), Cinkara, Naunehal Gripe Syrup, Hamdard's traditional medicines and also handle its corporate communication.

Mansoor Ali, chief marketing officer, Hamdard Laboratories, says, "Hamdard is an iconic brand which has a rich legacy of over 100 years. Leveraging its heritage, Hamdard is now geared up to expand and innovate, keeping wide product offerings and modern-day consumers in mind. Hence a fresh approach and a strategic direction from our creative partner was critical for our brands. After a detailed evaluation, we finalised L&K Saatchi & Saatchi as our creative partner because it understands and shares the same passion as us."

Anil Nair, CEO and managing partner, L&K Saatchi & Saatchi, adds, "We see immense opportunities in working on these categories. Hamdard's exciting product mix is indeed a challenge and delight to work on. Keeping a fine blend of traditional with modernity, old with new, young with old, Hamdard, as a brand, gives our creative thoughts a new dimension that is very satisfying. Hence, our creative strategy is completely in sync with Hamdard's reoriented marketing strategy, which we hope should culminate into great results in the market."

Sanjeev Gauba, senior VP and branch head, L&K Saatchi & Saatchi, Delhi, says, "Today's markets need precise solutions across mediums to engage well with the consumer. Our passion was visible in our strategic and creative work. We are thrilled and honoured to be associated with these iconic brands and see a great long-term partnership emerging with Hamdard."

Hamdard's portfolio also includes brands such as Roohafza, Safi and Joshina, among others.