Rediffusion Y&R bags creative duties of Hamdard Laboratories

The account was won following a multi agency pitch.

Unani and Ayurvedic pharmaceutical company Hamdard Laboratories has awarded the creative duties for its brands Safi, Roohafza, Sualin and Joshina to Rediffusion Y&R. The account was won after a multi-agency pitch and will be handled from the agency's Delhi office.

Mansoor Ali, chief marketing officer, Hamdard, says, "We've been through an intense evaluation process and have decided to award a significant part of the business to Rediffusion Y&R, on the strength of understanding our business, and having the right direction on concepts and strategy. Our criterion for shortlisting our agencies has been purely on the compelling passion and love displayed by them for our brands. We have decided to partner with Rediffusion Y&R on Rooh Afza and its extensions (being the big one),Safi, Sualin and Joshina."

On winning the account, group president, Rediffusion Y&R, Dhunji Wadia, says, "It's an honour to be associated with Hamdard and the wonderful brands that they have assigned us. We look forward to creating great work together."

Suman Varma, head of operations, Rediffusion Y&R North, adds, "I have worked on Hamdard brands for many years. I am passionate about these brands and love the categories they operate in. Each of these brands is a market leader. I look forward to partnering new leaders - both at the agency end & the client end - to take the brands to newer heights."

Hamdard Laboratories operates in the category of health and wellness, and was set up in 1906 in Delhi. It claims to sell more than 600 over-the-counter and ethical products.