Nickelodeon goes to schools

Viacom18's kids channels, Nickelodeon and Sonic, will engage with kids in 500 schools with learning-based games.

Viacom18 has launched a BTL campaign for its channels Nickelodeon and Sonic, 'Party Hard with Motu Patlu' and 'Jo Dekhega Wo Jeetega', respectively. The engagement aims to reach out to over five lakh children in 500 schools, across 16 cities in India.

Brands such as Alpenliebe Juzt Jelly, Hamdard Joshina, Dabur Red Toothpaste, Act II Popcorn and Luxor have partnered with Nickelodeon for this campaign. The campaign, spanning 45 days, will culminate on September 30.

Speaking about the school contact programme, Nina Elavia Jaipuria, EVP & business head, Kids' Cluster, Viacom 18 Media, says, "Engaging with children and making our characters an intrinsic part of every child's life has been our key endeavour. Our robust school time engagement helps us connect with kids as we imbibe core values and skills in them. We are sure that kids will be delighted to spend time with their favourite characters at school with their friends."

The programme kick-starts with the introduction of Nickelodeon and Sonic shows, leading to children participating in multiple learning-based games with the shows' cartoon characters. The games are to be integrated with team building activities. Stories of characters Motu Patlu will be narrated and games based on mind-mapping and analytic skills will also be conducted. The brand hopes to keep children engaged and entertained, while also helping them hone their cognitive skills. Kids will also get a chance to win goodies and party with Motu Patlu.