DDB MudraMax North beefs up OOH, activation and media team

Pushpendra Singh joins as senior vice president, DDB MudraMax- OOH and Experiential, while Arijit Chakrabarti takes charge as general manager, Data, Insights and Strategy.

With an aim to strengthen its offerings and ensure efficiency, DDB MudraMax North has brought on board senior members in the activation, out-of-home (OOH) and media teams, at the company's Gurgaon office.

Pushpendra Singh (Pushpi) has been roped in as senior vice president, DDB MudraMax-OOH and Experiential. He will be responsible for taking care of client delight. Arijit Chakrabarti, who comes on board as general manager will be responsible for Data, Insights and Strategy for DDB MudraMax including its media/digital offerings. Also, Bhuwan Pandey has been brought on board as general manager to focus on driving efficiencies and partner relationships.

Singh, an erstwhile consulting advisor with Street Talk Connect, brings with him over 23 years of experience in new business development, OOH planning, brand solutions and events. He has worked on prestigious clients such as Airtel, Pepsi, Maruti, LG, Samsung and Unilever. Over the years, he has served in organisations such as Kinetic, Posterscope and Aeren Initiative.

Chakrabarti brings on the table knowledge from both the client and the agency fronts. With more than a decade of experience being associated with companies like Moms Outdoor Solution, Bennett Coleman & Co. Ltd., Tata Docomo and Greenlam Industries, he has a reputation in strategic planning and delivering customised solutions. He has also been recognised thrice by e4m-OOH Awards for innovative campaigns.

Pandey joins DDB MudraMax with more than a decade's experience, working across brands in various sectors. Known for his ruthless negotiation skills and partner management, his earlier stints were with organisations such as Tata Motors, Jagran Engage and Kinetic OOH.

Sathyamurthy Namakkal, executive director, DDB Mudra Group and president, DDB MudraMax (Sathya), says, "The impact of this new team is already being felt at the market place. This leadership team will certainly add a lot of rigour, vigour and positive aggression to our integrated offering."

DDB MudraMax, the engagement and experience agency of the DDB Mudra Group, provides multi-specialty expertise including OOH, retail and experiential, to help build brands in the age of convergence.