Hakuhodo Percept appoints Saurav Dasgupta as creative director

Dasgupta joins from Rediffusion and brings with him over 12 years of experience.

Hakuhodo Percept has appointed Saurav Dasgupta as creative director. He joins from Rediffusion Y&R where he was senior creative.

Prior to his stint at Rediffusion, Dasgupta worked with leading agencies such as Ogilvy & Mather, DDB Mudra, Havas Worldwide and McCann Worldgroup TAG. Over the years, he has handled leading brands including Virgin Atlantic, Unilever Beverages, Vodafone, Maruti Suzuki Zen, Del Monte, Gaana.com, Dish TV and Max Life Insurance, among others.

Elvis Sequeira, COO, Hakuhodo Percept, says, "Hakuhodo is growing exponentially and, over the past few months, there's been a steady build-up of a new kind of energy. We are building and strengthening our next level of leadership under the ECDs. Saurav is a wonderful addition to team Hakuhodo."

Dasgupta brings to the table over 12 years of experience and his repertoire includes aviation, automobiles, insurance, food & beverage, music, technology and telecom, among others.

On his new role, Dasgupta says, "It's a great time to be a part of Hakuhodo Percept which is growing at a rapid pace. I do hope to provide momentum to this growth and give creative inputs to make it one of India's top agencies."

A graduate in Physics from Delhi University, Dasgupta holds a Masters in Advertising & Communication from Symbiosis Institute of Business Management. His other passions include travelling and macro-photography. He also loves graphic novels and is currently in the process of making one.

He has been a recipient of numerous awards at One Show , Adstars and Goafest . Dasgupta was also selected as one of the best creative persons during his stint at Ogilvy.