Experion Developers appoints Rediffusion Y&R as its creative agency

The account will be handled by the agency's head office in Delhi.

Experion Developers, a 100 per cent FDI-funded real estate developer, has appointed Rediffusion Y&R as its creative agency, after a multi-agency pitch. The account will be handled by the agency's head office in Delhi.

The agency will provide strategic and creative inputs in strengthening and enhancing the Experion brand, and will work closely with the Experion team in planning and implementing pioneering campaigns across media vehicles and channels.

Speaking on the development, Vinay Narang, group head of communications and PR, Experion Developers, says, "We are excited to appoint Rediffusion as our creative partner in our journey to strengthen the Experion brand that stands for innovation, integrity and commitment to quality. It is an important alliance in our brand's journey, and we are confident that Rediffusion will manage our strategic and creative needs effectively."

Suman Varma, head of operations - Delhi, Rediffusion Y&R, adds, "We are delighted to partner with Experion, a dynamic and rapidly growing company that is creating benchmarks in the real estate sector. We look forward to delivering remarkable campaigns and a long-term, mutually beneficial association."

Rediffusion Y&R's client roster includes Tata Motors, ITC, Eveready, Nano, Taj Hotels, Bank of India, SBI Mutual Funds, Amway, PC Chandra, Heinz, Cordlife and Everest Industries, among others.