Rediffusion Y&R wins creative mandate for Rajasthan Govt's 'Resurgent Summit 2015'

The account will be handled out of the agency's Delhi office.

The government of Rajasthan has awarded the creative duties of the 'Resurgent Rajasthan Partnership Summit 2015' to Rediffusion Y&R. The account will be handled out of the agency's Delhi office.

In order to attract investment from private sectors and international business community into the State of Rajasthan, the government is planning a sustained investment promotion campaign over a period of time. The campaign will include investor meets, events and conferences culminating into the 'Resurgent Rajasthan Partnership Summit 2015', scheduled on November 19 and 20, 2015, in Jaipur.

On winning the account, group president of Rediffusion Y&R, Dhunji S Wadia, says, "This is a very prestigious project for us. Chief Minister Vasundhara Raje's vision is to see Rajasthan as the most developed, front-runner state in the country and this event will be part of their endeavour to take the state forward on the path of inclusive and comprehensive development. I am delighted that they have chosen us for this project."

Suman Varma, head of operations, Rediffusion Y&R Delhi, adds, "It's amazing to see how each time we have interacted with the top notch officials of the Rajasthan government, including Raje, they have pushed us to think out of the box. It's exciting to see the kind of plans Rajasthan has for modernisation, employment and creating business environment. It's a brand new experience to work on a state branding project."

Rediffusion Y&R's client roster includes Tata Motors, ITC, Eveready, Nano, Taj Hotels, Bank of India, SBI Mutual Funds, Amway, TVS Tyres, Louis Berger, Tata Power, PC Chandra, Heinz, Cordlife, Sobha Developers, Tata Steel, Videocon, Virgin Atlantic, LIC, Lafarge, Anand Bazar Patrika, Xerox, Paras Dairy, IFFCO, JX Nippon, Godfrey Philips and Hotels.com, among others.