Pranav Harihar Sharma returns to Rediffusion Y&R as ECD- North and West

He was earlier ECD, Grey Worldwide, and had quit the agency in July, to pursue filmmaking.

Creative agency Rediffusion Y&R has announced the appointment of Pranav Harihar Sharma as executive creative director, North and West. He was earlier ECD, Grey Worldwide, and had quit the agency in July, to pursue filmmaking.

He has worked with agencies such as DDB Mudra, JWT, Linen Lintas and Rediffusion Y&R during his 15-year-long career in advertising. Sharma has worked on brands such as Crocin, Sensodyne, Fox Life, National Geographic, Big FM, VLCC, Indian Army, Epic Channel, Kerala Tourism, Dabur Vatika Shampoo, CarDekho.com, Tupperware, Oppo Mobiles, DLF, Panasonic India, Yebhi.com, Volvo Cars, Celkon Mobiles, GPI (Four Square Cigarettes) MTS, Amway, Nokia, Pizza Hut and Walmart, among others.

He has won more than 100 national and 50 international advertising creativity and effectiveness awards at Adfest, New York Festivals, London International Awards, Cannes Lions, Goafest, Effies and Emvies.

Speaking on his appointment, Dhunji S Wadia, president, Rediffusion Y&R, says, "Pranav is a one-of-a-kind creative person. He is a man of many skills and a bundle of energy. Pranav's understanding of the film medium, along with his creative acumen will add significantly to our repertoire. I'm happy to welcome him back to our Rediffusion family."

Rahul Jauhari, chief creative officer, Rediffusion Y&R, says, "Pranav is a multi-faceted rising star who has done brilliantly well at the Cannes Lions Advertising Festival as well as the Cannes International Film Festival. As ECD North & West, in addition to handling Mumbai businesses, Pranav will work with Jaideep Mahajan in building our Delhi operations into a creative powerhouse."

Sharma says on his appointment, "This is actually dual 'home coming' for me. Apart from coming back to Rediffusion group, where I have worked earlier, both in Mumbai & Delhi offices, I am coming back to advertising too after a real tiny break. When Rahul and Dhunji offered me to work for both Mumbai & Delhi offices, along with the flexibility to pursue film direction, it was more than an 'ideal' job for me."