TracyLocke's Pradeep Ramakrishnan and Prashant Oka join The Social Street

The new appointees will bolster the analytics and shopper marketing divisions at the newly launched agency.

The Social Street has made two senior level appointments in the strategic planning and retail space.

Pradeep Ramakrishnan comes on board as national head of strategy and insights. With 18 years of experience in the communication industry, Ramakrishnan moved from DDB Mudra Max and TracyLocke, where he spent more than six years overseeing planning for verticals such as media, retail and shopper.

At The Social Street, he will be working across divisions and will be responsible for spearheading research and data-led strategy and insights across its spectrum of clients. He will also be overseeing the development and implementation of tools and processes to enable business solutions.

Talking about his new role, Ramakrishnan says, "What excited me about The Social Street is the single-minded focus on finding solutions to business issues through the lens of communication. It was about coming up with solutions that work on ground and deliver results, not just solutions that make clients happy. I am looking forward to working very closely with Pratap, Mandeep and the rest of the leadership team at The Social Street to make this dream into a reality."

Meanwhile, Prashant Oka has joined the agency as associate vice president. He brings with him over 11 years of experience across categories, of which five years were dedicated to shopper marketing. He moves from TracyLocke, where he helped set up its shopper marketing offering. At The Social Street, Oka will be jointly spearheading the retail and shopper marketing agenda for the West region.

Speaking about his new role, Oka says, "Delivering solutions that make business sense has been a passion for me and is what got me into shopper marketing. The Social Street provides me with a unique platform to adopt a truly integrated and tech-driven approach to deliver these solutions. Having worked with Pratap and Mandeep in the past, I am excited to be a part of their vision of building a world-class, new-age, digitally driven agency."

Commenting on their appointments Pratap Bose, chairman and co-founder of The Social Street, says, "I have worked with both Pradeep and Prashant, and the passion and perspectives they bring in are key to our vision. I am sure they will contribute to our organisation becoming a truly world-class business solutions provider."

Mandeep Malhotra, CEO and co-founder, The Social Street, adds, "Pradeep and Prashant are one of the many pillars of our organisation and we are extremely happy to have them on board. They bring with them rich experience which would benefit our clients immensely."

The Social Street is a digitally driven experiential, engagement and communications agency with a footprint across many key cities in India. It has over 100 professionals and provides communication solutions to clients through the areas of Retail, Shopper, Out-of-Home, Events, Promotions, Activations, Youth, Sports Marketing, Media, Digital, Content and Consultancy.