Depicting yet another instance of 'Aam Zindagi vs. Mentos Zindagi', the new Mentos ad, executed by Ogilvy & Mather, shows a widespread teenage life problem: TV vs. Studies, where a teenager asks his mother if he can watch TV while studying; the strict mother obviously refuses. The next time, he plays it smart and asks his mother if he can study while watching TV. The mother not only agrees, but is overjoyed at his sincerity.