Asheesh Tyagi joins Pratap Bose's The Social Street

Tyagi will lead the retail practice at The Social Street. He will be based in Delhi.

The Social Street (TSS), headed by Pratap Bose, ex-COO, DDB Mudra, and Mandeep Malhotra, former executive director of DDB Mudra, has announced the launch of its retail practice. Asheesh Tyagi, ex-VP, Cheil India - retail marketing operations, will lead the retail practice based out of its Delhi-NCR office.

Commenting on the development, Bose says, "The retail market in India is rapidly evolving, but at a very nascent stage where retail is more of an art, rather than a science, and brands are under increasing pressure to get more out of their investments. That's where we, at TSS, have understood the need of the hour to eliminate this subjectivity."

The retail practice at TSS will primarily focus on bringing in more transparency and a ROI-driven output, with technology-enabled solutions for clients. To achieve the same, the retail practice team partnering with Bose has the diversified experience in strategy, project management and brand communication.

Tyagi has more than fifteen years of experience in APAC with clients such as ITC, Samsung, HDFC, HSBC, Idea, Discovery, Adani, Reliance Mutual Fund and Star Entertainment.

Joining him is Akshay Gupta who will lead client development and project management. He has more than ten years of experience across pharmaceutical, design and retail organisations. He holds a Bachelors Degree in Architecture from SPA, Delhi, and Masters in Real Estate Investment and Valuation from New York University, USA.

Amit Singh has also joined The Social Street to lead business strategy, planning, analytics and innovations in the retail space. He has more than ten years of experience in implementing technologies and retail solutions to drive quantifiable business output across technology, FMCG and consulting domains. He holds a B.Tech. degree from NIT and MBA from IMT Ghaziabad. These practice leads with different backgrounds will ensure end-to-end retail marketing solutions for the agency's prospective clients.

TSS Retail practice was officially launched on August 1 in Mumbai, and operates out of its three regional head quarters - Mumbai, Delhi and Bengaluru. TSS's Retail practice is to offer services in the domain of retail infrastructure and design, project management, retail marketing operations, shopper marketing, field force management, analytics, retail technology and the internet of things space, as per company sources.

The core capability of the retail practice will be to bring in operational, cost and business efficiencies to TSS' clientele. Its long-term goal is to develop unique products and services that can make quantifiable business impact in the less productive and highly competitive retail industry. "Our solutions will help in bridging the gap between online, which is e-commerce, m-commerce and the brick and mortar retail formats," adds Bose.