Contract wins creative duties of Fortune Magazine India

The agency has been tasked with formulating the magazine's creative and digital strategy in India.

Fortune India has appointed Contract Advertising as its creative agency, following a multi-agency pitch. Fortune India and Contract Advertising will combine their strategic think tanks to work on realising the brand's growth and vision, and to strengthen its foothold in India. The agency has been tasked with formulating the brand's creative and digital strategy in India.

Speaking on the appointment, Anita Mazumdar, business head - Fortune India, says, "We are at a stage in our brand cycle where we need a lot more than just creative inputs. The idea is to grow the brand (qualitatively and quantitatively) in India to new heights and that's where the strategic inputs from Contract Advertising will come into play. The team came to us with a passion to drive this brand, and we are now looking at a long-standing relationship with the agency."

Rana Barua, CEO, Contract Advertising, hails this as "an iconic brand to partner with." Commenting on the association, he adds, "We believe in the power this partnership can provide to both entities and look forward to a great and enriching relationship."

Launched in India in October 2010, in a licensed partnership between ABP Group of Publications and Time Inc., Fortune India is an international business magazine which claims to have a readership of 370,000, with most of the readers located in the top 15 towns in the country. Fortune India is Fortune's fifth international edition, following China, Turkey, Korea and Greece.

Globally, the magazine is among the leaders in business journalism, claiming a domestic print and tablet circulation of over 8, 45,000.

Contract Advertising, a member of the JWT/WPP network, is an integrated and independent communication company that specialises in four practices - advertising, consulting, design and digital.

Some of Contract's clients include Asian Paints, Acer, Amira Pure Foods, Amarprakash Developers, Assetz Property, Air Pegasus, Dabur, Domino's Pizza, Edelweiss, Godrej, GPI, HSBC, Hotstar, ITC, Jaypee Associates, JK Tyre, Kraft-Cadbury(Mondelez), Kelvinator, Kenstar, KOEL- Gensets, LINE and Life OK.