Truecaller appoints Contract Advertising

For starters, the agency is tasked with creating the brand's upcoming campaign.

Contract Advertising has been appointed as the creative agency of Truecaller. Following a series of strategy meetings with Truecaller's India team, as well as the co founder and CSO, Nami Zarringhalam, the creative and brand marketing mandate was awarded to Contract Advertising.

Commenting on the win, Rana Barua, CEO, Contract India, says, "We are consciously and steadily seeking out new-age, modern technology brands. The opportunity to ideate and plan for Truecaller's brand campaign reinvigorated our passion for this segment. This was evident in the ideas that were suggested, based on strong youth segment insights which immediately resonated with the brand and its ethos. We are extremely excited about this partnership."

On this engagement, Kari Krishnamurthy, VP Asia, growth and strategic partnerships and India country head, Truecaller, comments, "We wanted to explore more avenues and take the Truecaller experience to a wider audience. Contract translated our need in the most simplified yet creative manner, while aligning the recommendations very well with our brand ethos. We are excited to have Contract on board, and we look forward to seeing the ideas come to life."

Truecaller is a call identification and call block app which allows users to know who is calling them, if the person is not listed in their contacts. It claims to have over 150 million users globally, with India leading the way with over 80 million users. The brand recently announced two new apps - Truedialer and Truemessenger - which have helped make the ecosystem more robust.

Truecaller app is available for free across all major mobile platforms Android, iOS, Windows Phone, BlackBerry, Tizen and Nokia feature phones. Truedialer is available for free on Android and Windows Phone. Truemessenger is presently available only on Android.

Contract Advertising, a member of the JWT/WPP network, is an integrated and independent communication company that specialises in four practices - advertising, consulting, design and digital.

Some of the clients in Contract's portfolio include Asian Paints, Acer, Amarprakash Developers, Dabur, Domino's Pizza, Edelweiss, Godrej, HSBC, ITC, JK Tyre, Kraft-Cadbury(Mondelez), Kelvinator, Kenstar, Shoppers Stop, Tata Tele Services, Tata Docomo, Truly Madly, USL, UTI Mutual Fund and VIP.

Truecaller is a search technology company headquartered in Stockholm, Sweden. It was founded in 2009 by Alan Mamedi and Nami Zarringhalam. Its investors include Sequoia Capital, Atomico and Kleiner Perkins Caufield Byers.