Orchard Advertising appoints Lubna Khan as national strategy head

She joins from Grey Malaysia, where she served as head of planning.

Orchard Advertising has brought on board Lubna Khan as its national strategy head. Khan will be based out of Orchard Advertising's Mumbai office. She joins from Grey Malaysia, where she was head of planning.

Welcoming Khan on board, Kaizad Pardiwalla, chief operating officer (COO), Orchard Advertising, says, "Lubna is an award winning brand and innovation strategist. I'm truly delighted to state that in her we have found an exceptional leader to drive Orchard's strategy. She is a rare talent who understands innovation, business strategy and creativity, and possesses an impressive track record of creating communication with demonstrable impact on brands, businesses, culture and people. I found her extremely passionate about the prospect of leveraging the power of psychological and cultural insights, to create work that can deliver game-changing solutions for clients. Lubna will play a key role in collaborating with Orchard's robust creative leadership team across our offices in India and partner clients in helping them achieve their business goals."

Rajeev Sharma, national planning director, The Leo Group India, adds, "We are proud to bring Lubna on board to lead strategy at Orchard. She is a rare combination of an exceptionally penetrative mind, passion for great work and a truly impressive knowledge base, honed over a broad spectrum of multinational and Indian leadership brands across the country."

On her new role, Khan says, "Orchard Advertising is an agency with incredible ambition and energy. I look forward to working with talented people within the agency and partner clients by focussing on creating breakthrough and impactful work. I'm excited to work with Kaizad, Rajeev and the leadership team, in further sharpening Orchard Advertising's strategic edge and helping it grow its business."

Khan has more than 16 years of experience in advertising and brand building. Apart from Grey Malaysia, she has had stints with JWT India, Cheil India, Wunderman International and Rediffusion Y&R. She has worked on brands such as P&G, Nestle, GlaxoSmithKline, Samsung, Kao, Microsoft, Nokia, Airtel, LG and the Indian government.

Orchard is part of the Leo Group network in India. It was set up in 2000 and has long-standing client relationships with brands such as Wipro, Essilor, Colors, Godrej & Boyce and Amazon, among others.