Cheil's Avinash Joshi joins Reliance Jio

He has joined the company as AVP, digital marketing - social media and communities, content marketing and eCare.

Avinash Joshi, former digital media director of Cheil Worldwide, has joined Reliance Jio as AVP, digital marketing - social media and communities, content marketing and eCare.

afaqs! had reported his exit from the ad agency in June this year.

At Reliance Jio, the telecom (4G-LTE) and digital services venture of Reliance Industries, he will build a digital services brand with a potent mix of traditional and digital marketing communication.

Joshi brings with him over 15 years of experience in leveraging social insights, trends in emerging technology and human interaction to understand, explain, predict and influence consumer behaviour in digital, social and emerging channels.

In the past, he has also worked with SapientNitro, GutsGo, Avalon Information Systems/UNICEF DevInfo Support Group, Wisitech (formerly, Orient InfoSolutions) and Sunstar Communication Systems.