Bobby Pawar, Partha Sinha are now Managing Directors, Publicis South Asia

In addition to their existing roles as chief strategy officer (Sinha) and chief creative officer (Pawar), the duo will now manage the agency's business units as well.

Publicis Worldwide South Asia has announced the promotion of Bobby Pawar and Partha Sinha. In addition to their existing roles as chief strategy officer (Sinha) and chief creative officer (Pawar), the duo will now manage the agency's business units as well.

In their new roles, Sinha and Pawar will continue to report to Nakul Chopra, CEO of Publicis Worldwide South Asia.

In an official communiqué, the agency says: "As managing director and chief strategy officer, Partha Sinha will lead all strategic development. He will take additional responsibility for the P&L of the consulting, design and digital services in South Asia. Bobby Pawar will be managing director and chief creative officer. He will lead creative development and ensure the increasing infusion of digital channels for all Publicis Worldwide entities in the region."

Chopra says on the occasion, "Both Bobby and Partha have played pivotal roles in delivering the expectations of our clients, and in vastly improving our product. They have worked very closely with me and taken the lead in helping Publicis grow at a very rapid rate. These promotions not only recognise their past achievements, but also focus on the future where we have high expectations for the continual transformation of our business."

Sinha and Pawar made a joint statement: "Publicis is on a fast growth track and is increasingly becoming a significant power in partnering clients in the new age environment. Our objective is to become the most significant partner available in this market for brands to navigate and lead the change in society, culture and the marketplace. We are on our way there."

Loris Nold, CEO, Publicis Worldwide, APAC and emerging markets, adds, "Publicis South Asia, without doubt, has a world-class management team and have achieved great results in the past few years. With Partha and Bobby taking a bigger role, I am very confident that we are best positioned to help our clients in their marketing transformation."