Pramod Sharma appointed executive creative director, Rediffusion Y&R

Sharma joins the agency from Soho Square (Ogilvy). This is his second stint in the group.

Rediffusion Y&R has appointed Pramod Sharma as executive creative director. He joins the agency from Soho Square (Ogilvy). This is his second stint in the group.

Sharma comes with over 15 years of work experience across agencies like Ogilvy, Dentsu, Percept-Hakuhodo, Everest and DDB Mudra. During his career, he has worked on brands such as Parle Products, Sony SAB TV, Sony Pal, Pantaloons, Maxx Mobiles, Fedex, ICICI, Reliance Communications, Readers' Digest, Cisco, Tata Housing and Raymond Apparels.

Speaking on the development, Dhunji S Wadia, president, Rediffusion Y&R, says, "We welcome Pramod's return to our agency. He understands our clients, brands and our work style. We appreciate his work ethics and calibre."

Rahul Jauhari, chief creative officer, Rediffusion Y&R, comments, "It's great to have Pramod back in the team. His passion for creativity is well balanced with his understanding of business issues. Pramod comes as a shot in the arm for the creative team in Rediffusion Y & R Mumbai."

"I had a great stint working with Rahul and Dhunji in Everest. Given the change that is underway in Rediffusion Y&R, the opportunity was one I didn't want to miss. Rahul has been like a mentor to me and this feels like coming home for a second inning," adds Sharma.