Salt Brand Solutions wins brand mandate for Lechal

The mandate covers planning as well as creative duties.

Salt Brand Solutions has bagged the brand mandate for Lechal, the world's first haptic footwear. The win includes handling both creative as well as planning duties, by making use of various media platforms. For the same, the company has planned to roll out a campaign soon.

"The entire team fell in love with the shoes. In fact, every member of the pitch team placed their pre-orders as soon as they got the brief," says Siddhartha Singh, CEO, Salt Brand Solutions. He adds, "Lechal would be the first global Indian brand. We are aligning our strategies to match the brand's ambitions."

Krispian Lawrence, co-founder and CEO, Ducere Technologies, which manufactures Lechal, adds, "While we make smart footwear that knows its way around, we look forward to Salt's expertise in telling us where to take the brand."

Lechal footwear was born out of an impulse to use technology to make effortless and intuitive navigation a reality. This simplicity is reflected in Lechal's design philosophy and aesthetics.

Salt Brand Solutions is a young, holistic communication organisation founded in 2011 that aims to be the best new-age business partner for its clients.