Salt Brand Solutions bags creative mandate for Sakal Media Group

The group's brands include multiple publications as well as a Marathi TV channel.

Sakal Media Group has awarded its creative duties to Salt Brand Solutions. The group is based out of Maharashtra, with a strong presence in the state as well as in Goa.

Salt Brand Solutions will be spearheading the creative strategy and communication for Pune-based Sakal Media Group. The group's portfolio includes Sakal, Sakal Times, Gomantak, Gomantak Times, magazines, Saam TV channel and foundations namely DCF, YIN, SILC, Tanishka and Madhurangan.

Mahesh Chauhan, founder, Salt Brand Solutions, says, "Our engagement with Sakal has been a journey of discovery. What appears to outsiders as a regional media group is actually a dynamic media conglomerate that is transforming itself into a media ecosystem aimed at creating real, sustainable change on ground. We are eager to bring this story alive to all key stakeholders. Besides, I consider it an honour to be associated with an institution like Sakal."

Says Jwalant Swaroop, CEO, Sakal Media Group, "We were impressed by Salt's thorough understanding of the brand and our ambitions. The team is young and enthusiastic, with some great creative work to showcase."

The Sakal Media Group publishes five daily newspapers with 12 editions, three weeklies, three magazines in Marathi and English. The flagship newspaper, Sakal, published in Marathi was established in 1932.

Salt Brand Solutions is a young holistic communications organisation, founded in 2011, that aims to be the best new-age business partner for its clients.